El coste por mil impresiones. Desde el punto de vista de un editor, el CPM es una manera útil de comparar los ingresos ganados tras varias fuentes y distintos programas de publicidad. Se calcula fácilmente: se divide ganancias totales por el número de impresiones en miles. Por ejemplo, si un editor ganó $180 de 45.000 impresiones, su CPM sería $180/45, o sea, $4,00.
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